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Tag Archives: sales and marketing planning
How Long is Your Revenue Runway?
Many business managers I speak with don’t have an accurate view of how long their revenue runway is; or to put the metaphor aside for a moment, they are unclear about how much time is required for the marketing and … Continue reading
Top-10 Processes that Align Sales and Marketing
Below is a list of the primary processes in Sales and Marketing that the two departments need to align and keep aligned over time. These processes exist at some level of maturity and sophistication in every company, whether formalized and … Continue reading
Posted in Alignment
Tagged sales and marketing alignment, sales and marketing planning
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Why Sales and Marketing are usually Unaligned
At two different speaking engagements recently I asked the audiences of marketers if they thought the lack of sales and marketing alignment was the biggest obstacle in their company to achieving significant revenue growth. At both events (one a marketing … Continue reading
Posted in Alignment, Revenue planning
Tagged Marketing training, sales and marketing planning
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