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Tag Archives: Marketing training
Today’s Must-Have Marketing Skills
It is a very exciting and challenging time to be a marketer, but it isn’t for the faint of heart, or for those who refuse to learn new tricks. Evolution is not kind to the timid. Marketers today have a … Continue reading
Do Marketers Have the Right Stuff to be Revenue Marketers?
What are the new requirements for today’s B2B marketing professional? Continue reading
Posted in Lead generation, Role of marketing
Tagged Marketing training, revenue marketer, Sales funnel
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Why Sales and Marketing are usually Unaligned
At two different speaking engagements recently I asked the audiences of marketers if they thought the lack of sales and marketing alignment was the biggest obstacle in their company to achieving significant revenue growth. At both events (one a marketing … Continue reading
Posted in Alignment, Revenue planning
Tagged Marketing training, sales and marketing planning
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