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Tag Archives: Innovation
Taking a Concern Oriented Approach to Developing Successful Products
On Saturday I had the privilege to present this approach at ProductCamp Austin. You can see a narrated version of this presentation by clicking here. Why is the batting average for product development approximately 20%? Why should you re-look at … Continue reading
Designing Products and Services Customers Want To Buy
Designing products and services customers want to buy. What a concept! Given the batting average for product development is approximately 20%, we should reexamine the traditional “voice of the customer” approach. If this traditional approach worked, then why do we … Continue reading
Posted in Customer Requirements, Innovation
Tagged Customer Requirements, Innovation, Market requirements
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